1001 idées pour réussir à la radio de Frédéric Brulhatour

1001 idées pour réussir à la radio de Frédéric Brulhatour

Voici un nouveau livre sur la radio en français . Je me permets de reproduire la préface que j'ai rédigée pour cet ouvrage. le livre est disponible sur Amazon en France

Nous croyons  tout savoir sur la radio. Nous l’écoutons depuis notre enfance et nous la percevons comme un média facile à maitriser. Mais la radio est plus complexe qu’elle n’y paraît.  La concurrence est forte. On est rarement seul dans son marché et les nouveaux médias proposent de plus en plus d’alternatives de divertissement audio.  Car c’est de cela dont il s’agit. Les gens de radio sont des spécialistes du divertissement audio et agissent en fonction d’une série de fondamentaux propres à ce secteur.  La compréhension et l’application créative de ces règles universelles font la différence.

Ce fut un grand plaisir de lire 1001 idées pour réussir à la radio de Frédéric Brulhatour.  Teintés par une expérience de terrain, les propos sont clairs, le choix des sujets est logique et pratique. Frédéric Brulhatour réussit ici un ouvrage qui manquait  en français.

1001 idées pour réussir à la radio s’adresse à tous ceux qui rêvent d’exercer le métier d’animateur  radio, à ceux qui débutent et même aux professionnels d’expérience.  La description d’un bon animateur est par exemple un bon guide pour le novice et une belle piqure de rappel pour l’animateur expérimenté.

Avec  des listes en 10 points et des exemples concrets, ce livre contient des conseils astucieux et en phase avec la radio d’aujourd’hui. Matinale, libre antenne, « voice tracking », interviews, micros-trottoirs sont traités avec objectivité et  appellent à la réflexion.  De la simple météo à l’art de l’accroche, de la durée d’un speak  à l’indexation d’un site Web, les propos sont toujours captivants et appropriés.

Si vous n’avez pas de formation en journalisme, vous débuterez probablement dans une radio associative. Ces radios ont été la porte d’entrée de grands professionnels. Les radios commerciales accueillent également des débutants. Dans les deux cas,  vous serez prié d’afficher une certaine polyvalence. Clairement, vous devrez éventuellement savoir tout faire!  Même si 1001 idées pour réussir à la radio traite abondamment de l’animation radio et de la meilleure démarche pour parler dans un micro, l’ouvrage traite aussi de la promotion, de la production publicitaire, du conducteur  et de l’état des lieux des associatives. Parfait pour compléter ses connaissances globales de la radio.

Un détail a attiré mon attention. Malgré la multitude de radios musicales, on ne parle pas beaucoup de musique dans ce livre. Mais ce n’est pas une lacune.  Quelques faits actuels : La programmation musicale est devenue un travail très spécialisé et technologique. Difficile d’être à plusieurs sur le même ordi. Oubliez le cliché des animateurs qui choisissent leur musique, en radio commerciale du moins. En revanche, l’animateur a encore la mission de vendre la musique.

Une tâche plus importante que jamais puisque la découverte musicale jusqu’alors monopolisée par la radio cède rapidement sa place à l’Internet. 

La musique n’appartient pas à la radio. Elle appartient aux artistes, aux éditeurs. En échange de droits qui leur sont versés, la radio propose des cocktails musicaux qui, soyons lucides, connaissent des limites en comparaison de l’offre des nouveaux médias qui permettent d’écouter ce qu’on veut, quand on veut et où on veut ! En d’autres termes, la musique n’est pas l’avenir de la radio.

C’est le contenu verbal exclusif, avec une voix humaine qui représente  l’avenir de la radio. C’est pour cette raison que 1001 idées pour réussir en radio mérite d’être lu car l’ouvrage accorde une priorité à l’animation radio. Il en est de même pour le chapitre consacré aux journalistes radio. Un métier complémentaire et indispensable dans une radio locale. Après tout, nous avons maintenant d’énormes moyens pour accéder à l’information partout sur notre planète mais grâce à eux, nous savons aussi ce qui se passe près de chez nous.

Si vous souhaitez vous lancer dans une aventure radio ou réfléchir à votre métier pour aller plus loin, 1001 idées pour réussir à la radio vous aidera à comprendre la nature des défis qui vous attendent.

Commencez par le début et vous deviendrez un bon artisan de la radio. Une fois en contrôle de vos fondamentaux, vous pourrez passer à l’étape suivante, à savoir devenir un professionnel de la radio et ultimement un artiste de la radio.

C’est ce que je vous souhaite, vous n’avez pas d’excuses avec 1001 idées pour réussir en radio !


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